When the Yana platform takes action on a flight, such as buying back inventory, we immediately begin to track everything that happens on that flight after the fact (new bookings, cancellations, etc.) We then automatically "run the clock backwards" to determine how much profit the airline would have made without the Volantio platform running, and compare that to how much they actually made. In most cases (though not all), that number is extremely positive, and this number forms the basis of the revenue uplift calculation.
When we first launched, the uplift was barely ~2x. However, it has grown steadily over 2018 as we've added in a number of optimizations, including insights from Volantio's machine learning analysis. In fact, in the fourth quarter we saw a record uplift of 49x on a single offer. The fact that the average is still only 3x - 5x suggests that we still have significant opportunities to improve value creation, and this is a core area of focus for Volantio in 2019.
If you are interested in discussing more about the Yana platform and our feature developments in 2019, please reach out to our CEO Azim Barodawala directly at firstname.lastname@example.org.