SmartAlerts in partnership with EveryMundo

Japan Airlines Case Study

This case study was completed by EveryMundo with support from Volantio. The original EveryMundo case study is published here.
Confidential. © 2022 EveryMundo. This case study contains proprietary information and is not to be copied or distributed without express permission from EveryMundo, LLC


EveryMundo and Volantio partnered to integrate their solutions to deliver relevant, real-time flight deal alerts to Japan Airlines’ travelers. EveryMundo products enable real-time low fares to be broadcast across digital marketing channels, and integrated this fare content into the Volantio SmartShopper Platform which alerts travelers of relevant offers based on their interest. By adding the real-time fares to Volantio’s SmartShopper Platform, Japan Airlines was able to deploy an opt-in for price alerts on their website where users could subscribe to receive weekly emails on fares for flights they are searching for.

Through this partnership, Japan Airlines is seeing a growth rate of 79% for price alert subscriptions, active user growth is at 67%, and revenue per active subscription is growing at 30% per month.


Flight shopping is a lengthy process. Engagement at the top of the purchase funnel is important, however, airlines like Japan Airlines have been disrupted by Online Travel Agencies (OTAs) and metasearch engines. The third-party disruptors are capturing traveler demand for flight deals and have impacted the airline's relationship with customers, reducing direct bookings and the lack of real-time  fare information causes the airline's email marketing campaigns to often have low conversion rates because they can not promote the best deals.


FareWire is EveryMundo’s solution to enable airlines to place real-time fare content anywhere across their digital marketing channels, such as social media, paid search and retargeting ads. With FareWire providing the fare and flight content, Volantio’s SmartShopper Platform could now include real-time fare content in the offer alerts it sends to customers.

How it works

Volantio added a button to “Watch Prices” across Japan Airlines website:

When a traveler clicks on that button they are prompted to put in the dates of travel, origin and destination, how flexible the dates are, and their contact email address.

Once the customer is subscribed to fare alerts, SmartShopper will send them an email with the most up-to-date low fare for the route and dates they are looking for using FareWire information. Emails with real-time prices have improved conversion rates and improve airline direct channel bookings.


Since deploying the price alerts opt-in, users are signing up for email alert subscriptions at a rate of 79% increase each month, with active user growth of 67%, and revenue per Active Subscription is growing by 30% month over month. This partner integration enables EveryMundo and Volantio to offer airlines an instant solution to deploy price alerts, with concierge-style guest service that provides only relevant information designed to elicit customer loyalty. Traffic from the price alert email is highly qualified, with demonstrated intent to purchase.

The solution also encourages travelers to opt-in to emails from the airline, increasing brand engagement and creating opportunity to share additional information on deals and offers with travelers.

About EveryMundo

EveryMundo provides airlines with Fare Marketing technology for direct channel growth and customer acquisition. EveryMundo works with over 100 travel brands globally ranging from airlines, hotels, transportation, and events. Their airlines customers include major full-service carriers to LCCs and are based in 60 countries marketing in more than 30 languages.

EveryMundo's products increase traffic, improve conversion rate, enhance user experience, and drive brand engagement on and off the airline’s website.